When The Philippine STAR was founded 35 years ago, we were still enveloped in the euphoric glow of having successfully deposed a dictator peacefully and installing an icon of democracy in his place.
I was one of that happy throng on EDSA celebrating what we believed was a new dawn of hope, a fresh opportunity for our people to grow in freedom and prosperity. Like many writers, I ran out of metaphors and superlatives to describe that moment, which seemed nothing short of miraculous.
Nowadays it has become commonplace—indeed even fashionable in some quarters—to revise and reject that narrative and to claim that it was a foolish mistake to have replaced a seasoned politician with a rank amateur. Martial law wasn’t so bad; no wanton thievery took place; only a few were hurt for the good of the many; we were never so disciplined, and our streets were never so clean.
How we came to this point—like the resurgence of Nazism in Europe and of racism in Trump’s America—is for me the great mystery of those 35 years, an arc of sorts marked by Cory on one end and by COVID on the other. There’s certainly no pot of gold at the end of this rainbow, as should happen in fairyland—which we rather quickly realized, right after EDSA, was not where we were.
For some such as Jose Rizal, Alexander the Great, Wolfgang Mozart, Manuel Arguilla, Bruce Lee, Eva Peron, and, yes, Jesus Christ, 35 years was a lifetime. You could have been born in a hospital while the tanks were massing at EDSA, and died this year of COVID, gasping for breath in that same place.
Had that happened to me, I would have protested and pleaded, albeit inaudibly through my tubes, that it wasn’t fair, that I deserved a peek over the horizon, at least through to the May election, to see if it was worth the wait—or not, and then slink into sullen slumber.
During that time, I grew from a young father and a writer on the verge of a teaching career to an aching retiree surrounded by old books and creaky machines, and I have to wonder if our nation fared better and learned as much. Or should I say “unlearned”?
At EDSA I learned to hope, to trust in the ideal and the good again, to have positive expectations of the new century looming ahead. FVR and his “Philippines 2000” thumbs-up may have seemed hokey at the time, but there was a genuine spring in that step, a sense of things going in the right direction. And then they began falling apart, the old mistrust and suspicions returned, and we took one president down and nearly succeeded with yet another.
But it wasn’t just us. The closing decades of the 20th century were a time of sweeping changes all over the world. Soon after Marcos fell, a tide of reform and revolution washed across Eastern Europe and eventually into the Soviet Union itself; that union collapsed, the Berlin Wall fell, and it seemed like the era of dictators and despots was over, but it was not. With Hong Kong in its navel, China morphed into a commercial colossus, proving that freedom and capitalism do not necessarily go together. The 1997 financial crisis shook the planet.
After 9/11, whatever remaining hopes we had of a better new century vaporized, and the new specter of terrorism now stalked the globe. Barely had ISIS retreated from the sands of Syria when a new and even more insidious plague, COVID-19, threatened to annihilate mankind.
Others will remember this period as the age of cocaine, corporate greed, mass shootings, and, generally speaking, a culture of excess, of over-the-top indulgence on whatever floated your boat: drugs, sex, money, power, toys. Very few people had actual access to them, but the media—that’s another whole story—kept glorifying vice as a virtue until many began to believe it well enough to dream. It was Dickens’ “best of times and worst of times” all over again.
That would be the sober—and sobering—summary of what tomorrow’s history books will be saying about those decades. But of course—and thankfully—it wasn’t all politics and the misery that often comes with power plays.
There’s a part of me that wants to tell the story of these past 35 years as the rise of consumer technology toward near-total domination of our daily lives. Humor me as I recall little vignettes to show what I mean.
When the EDSA uprising broke out, we heard the news over a big black Panasonic radio cassette player that I had picked up years earlier at the Zamboanga barter trade place (along with the obligatory sotanghon and White Rabbit candies). It was—besides our 12-inch, black-and-white, red plastic-bodied TV—our news and entertainment center in the boonies of San Mateo. It sat on our dinner table, accompanying our meals like a permanent guest, sometimes directing the conversation.
When it spewed out the news that something dramatic was taking place at EDSA, and when we heard Cardinal Sin calling on people to go, we knew we had to. Not long after, we piled into my VW Beetle, turned on its radio for updates, and headed for the trenches. For the next few days or so, radio was king, whether at home, in your car, or in your pocket (yes, boys and girls, there was pocket radio; TV was around but only the coolest people had portable versions).
I missed out on most of the Cory years because I went to America for my graduate studies, and there I became anchored to the payphone for my calls home, clutching a handful of quarters to feed the machine. I had hand-carried an Olympia typewriter to write my thesis on, but then I discovered computers, and in 1991 I lugged home a 20-pound behemoth with all of 10 megabytes to fill up. I felt like a gunslinger—I was going to write the next Noli, protect the weak, and get justice with one floppy disk after another.
Nothing would define the ’90s more than the personal computer, and I soon equated the machine with creation, the blinking cursor with a challenge to produce. I drooled (and lost the plot) when I watched Scully and Mulder hunched over a super-sexy PowerBook 540c in the X-Files, and when I got my own, it was like Moses receiving the tablets—with a trackpad and an active-matrix display.
Soon another gadget emerged with which we felt even more tethered to some central brain: the pager, whose insistent buzz enhanced our importance, even if all it asked was where you were and could you please come home. Fake news had yet to be invented as a cottage industry, but a lot of it, I’m sure, went through EasyCall and PocketBell.
By the time the next EDSA happened, we had something far snappier and more personal than radio with which to undertake regime change. Yes, I was now writing speeches on a Mac, but the messages flew thick and fast on a new gadget—the cellphone.
If EDSA 1 succeeded because of radio, this iteration flew on the wings of SMS, the millions of texts (the jokes, the rumors, the calls to action) whose accretion would spell the end for an inebriated presidency.
As it happened, 2001 would be memorable for another image seared into our consciousness: the collapse of the Twin Towers, brought to us slightly delayed and in full color by satellite TV. We’d had a TV before, of course, but had always seen it more as Comedy Central, a box to gather the family around. CNN changed that and brought the world’s torments to our living rooms. Cheaper TVs, one in every room, had long fragmented the family, especially when Betamax and VHS, the precursors of Netflix, became available.
A few years later, a cellular phone call and a recorder almost took another political giant down, causing millions to gasp and laugh as the tape was replayed on TV and radio over and over. “Ang importante hindi madamay yung sa itaas,” said a female voice, which was exactly what happened. That year, 2005, was also the year a platform called YouTube was born—and thanks to YouTube, the tape can still be heard, for all digital eternity.
Indeed, video, the Internet, and social media would soon change the political and cultural landscape, not just here but the world over, although the Pinoy—perhaps in response to that elusive quest for Olympic gold—has towered over much of humanity in terms of Facebook usage (and earlier, in SMS transmissions). One way of putting it would be that we are the world’s champion users and chismosos, resorting to Twitter or Instagram at the merest hint of an idea, no matter how malformed.
Today we have an abundance of information and information sources at our disposal—and yet we seem to be as ill-informed as ever, with opinions shaped and manipulated by Sith Lords in the Dark Web.
Dismissing newspapers and editors as gatekeepers of the truth—which not all of them have been—we create our own versions and peddle them instantly for a thousand “likes,” the supreme accolade of the early 21st century. Most others might prefer to be simply receivers and forwarders of whatever crosses their screens, the passive agents of mindlessness.
Thirty-five years ago, we drove to EDSA on the pure conviction that it was the right thing to do. Without Twitter or even SMS, no one could tell us “Right on!” or “Me, too!”
We listened for scraps of news and turned them over and over in our hushed minds; we could be killed; we could be free; would our friends be there; what else did we study for. It was a long drive from San Mateo to my in-laws’ place in Project 4, where we parked the car and walked to EDSA. It was a lot of time to think.
Thirty-five years is a lot of time, but looking around today, with Filipinos still dying by the gun or by drowning in one’s own fluids in some alien hospital, I have to wonder how this narrative arc from Cory to COVID will end—or how much longer it will go, at least in my lifetime, which naively still yearns for a happy ending.
The excesses of the 1980s led to an astounding political transformation. One of its many consequences was the return of mass media to the private enterprise from government hands. Thus, The Philippine STAR was founded by Betty Go-Belmonte, Max Soliven, and Art Borjal.
This was important and impactful; but there were thousands of other minute changes that would have equally significant if unintended, consequences. Buried among the various executive orders issued by the new President Corazon Aquino was the granting of tax-free privileges to the “balikbayan box,” reflecting the growing importance of the overseas Filipino worker. Indeed, by 1988, the Philippines would be exporting more labor “than any other country except Mexico.”
At about the same time, the pre-paid phone card would be introduced in the United States. Nobody knew it at the time, but both seemingly unrelated events would change the Philippines’ future.
At the time, computers had boring green screens and were intended for corporate cogs and report-writing accountants. That’s what “Microsoft Office” (with its Word and Excel programs, which first appeared in 1990) was for. MTV
On the other hand, the 1990s was an era of exuberantly overdressed women — and underdressed men. It was the era of Karl Lagerfeld for Chanel, Tom Ford for Gucci, while Alexander McQueen, as well as Comme des Garcons, who would all make their debuts.
Merging the world of the supermodel and MTV was Gianni Versace’s 1991 show. It was voted one of the “25 most unforgettable runway shows” of the period and featured Linda Evangelista, Cindy Crawford, Naomi Campbell, and Christy Turlington “arm in arm down the runway, lip-synching the lyrics to George Michael’s Freedom” in exactly the same way as they appeared in the music video. Where was Instagram when you needed it? cried Vogue magazine.
Dragging the Philippines away from the brink of becoming excruciatingly predictable with the likes of Mother Lily and the Shake, Rattle, and Roll franchise, was Ben Chan. It was Bench to the rescue with the atmospheric, exquisitely chic Richard Gomez, rowing away in the “Scully” ad of 1991, which was followed by “Saddle” a few years later. (Who cared about the crushing brownouts of 1990?)
The other favorite category of “grown men thundering down a basketball court in their underwear” belonged under the heading PBA, for the Philippine Basketball Association.
In its heyday under Bobong Velez’s Vintage Enterprises, this “play for pay” league spawned the first of the multi-millionaire athletes in the form of Alvin Patrimonio, Jojo Lastimosa, and Jerry Codinera, who also introduced the sport to a whole generation of colegialas. Alvin, in particular, would be one of the most stellar, earning kilometric titles as a four-time Most Valuable Player and an astounding 10-time member of the Mythical First Team. The public hysteria was so rabid that his love letters would make it to the front page news...
But it would be Manny Pacquiao who would cast the longest shadow. Pacman would reign over four decades of sports, from the 1990s to the present. He would be described as, “pound for pound,” one of the top boxers of all time. He was certainly one of the planet’s highest-paid, reaping as much as a total of $1 billion from his pay-per-view fights — and would become a beacon (like Josie Natori) for that elusive thing called “Pinoy Pride.”
The internet officially, but quietly, arrived in the Philippines in March 1994, opening the doors for online “bulletin boards” and websites as media platforms. It was accessed, however, by a contraption called “dial-up modems” — yes, connected through the phone lines that decoded audio signals, thus the scratch and screech that heralded every successful internet connection.
There was a flurry of important movements in Silicon Valley — Yahoo had also been established in 1994. Also in the same year, Jeff Bezos would “found Amazon in his garage.” At the onset, it was merely a charming online market for books but quickly expanded to all kinds of stuff, from gee-gaws to pool tables, to caftans and children’s toys.
In 2015, Amazon rightly called itself a “disruptor,” another 21st- century term, for upending the norm.
Established shortly after was Google, which sprang into being as a tech company now best known as a verb for looking up facts and mapping out one’s life through its search engine and email.
There were losers and winners in this gung-ho age: MySpace, for one, which in 2005 was the largest social networking site in the world, once rivaling Yahoo and Google in several visits. (Let’s not even talk about EasyCall and PocketBell, which for the young, were paging services that sent alerts using people’s phone numbers.)
The country would become slowly glued to other screens for cable TV, with the coming of Sky in 1990, Home in 1992, and Destiny in 1995. The point was just to watch blockbuster reruns on a service called Home Box Office (HBO), which everyone in Hollywood said would never succeed.
But in the Philippines, all the action was taking place on mobile phones. Globe Telecoms and Smart Communications would go head to head — and there was a time when it seemed that their marketing departments were speaking to each other only through salvo upon salvo of lavish full-page newspaper ads and giant billboards advertising the next big thing in services, entertainment, and music.
You might say their sponsorships would change the Filipino entertainment scene: bringing in foreign acts — from Linkin Park to The Corrs — several times a year, and contributing to the 1990s’ beginnings of internationalism.
In 1995 — alongside the arrival of Windows 95 — a curious term called “multi-tasking” began to appear in the world’s vocabulary.
It was a special time in Manila, with both Barbara Cartland and her radio equivalent of agony, “Uncle Joe D’Mango,” flourishing. (Barbara Cartland’s daughter, the Countess of Spencer, would become the stepdaughter of a real-life life princess, Lady Diana, an HRH until she died in 1997.)
Manila would go “Latino” beginning with the hugely popular series Marimar in 1994, going from peak to peak with the “Macarena” in 1996 and Ricky Martin in between.
The Asian financial crisis may have dampened the economy in 1997, but PinoyExchange was founded in 1999 and in its heyday would spread its wings to some 1.5 million members. It was a rudimentary form of social media and would introduce such words as “flamed” for outspoken criticism.
Wikipedia happened in 2001 — but because internet services remained uneven, its impact had not yet impacted the Philippines. It was texting that was king.
In May 2001, said Michelle Lichauco in this very same paper, “More than 30 million text messages are transmitted daily, twice as many as in all of Europe. There are only over a million personal computers vis-a-vis the current population of 79 million Filipinos, according to the International Telecommunications Union.”
By contrast, “the Philippine Internet Service Organization estimates that there are 400,000 internet service subscribers in the Philippines. This includes a mixture of multi-user accounts, use of pre-paid internet access (and an oddity called ‘Internet cafés’ — think Starbucks without the actual P200 coffees). A total number of users in the Philippines has been estimated at around 2 million or 2.5 percent of the population as of 2000.”
Lichauco further observed, “Cellular mobile phone services began in the country only in 1991 and since then, the rise in the number of subscribers has been remarkable. As against two million internet subscribers, there are 4.5 million mobile phone users in the Philippines, exceeding the three million fixed-line subscribers.
“The Philippines has become by far the global capital of text messaging, a feature of digital cell phones which has been ignored in many other countries. SMS has taken off dramatically in the Philippines because of the affordability of the service compared to expensive internet access on the computer. With the introduction of pre-paid accounts with no monthly fees or need for credit history, the service became even more affordable and accessible to people.” (At the time, texts were being charged at a peso per 150 characters. Can you imagine a time when you were also charged upon receiving a text — especially one from overseas? Those were the dark days before “unlitext” and “unlicall.”)
It was a matter of time until texting would not just be used to make appointments or send lovey-dovey notes. As early as 2001, Lichauco said, People Power Dos was staged with the help of email blasts, text spams, and 200 websites marshaled to spread everything from “lighthearted jokes to a signature campaign demanding the president’s resignation.”
Time magazine reported that the volume of SMS jumped from 30 million messages a day to record levels of 70 million during the last days of the impeachment trial and EDSA 2.
But just three years before, in 1998, Nokia was the “best-selling mobile phone in the world.” Its operating profit, already an outlandish $1 billion in 1995, would raise a billion a year to top $4 billion in 1999.
In the new millennium, Apple would finally begin to be taken seriously — but for computers and music. In 2001, it would introduce the iMac and the iPod, two brands that need no introduction.
In the same year, a curious announcement was made in the BBC: the launch of the first camera phone, which was thought to be as improbable as Dick Tracy’s walkie-talkie watch. Readers would write in the comments section that it would “have some news for teens shopping for clothes” and perhaps “to take photos of car accidents for insurance purposes.”
Nokia’s “bestselling mobile phone of all time,” the Nokia 1100, was still waiting to be created in 2003. In 2007 — when Apple would introduce a curiosity known as the iPhone (along with iTunes) — Nokia would still control half of all smartphones in the world and Apple would have a mere five-percent share. (Incidentally, the Android OS was being worked on stealthily at about the same time.)
Apple introduced its app store in 2008 but it was “putting the internet into the nation’s pocket” with the iPhone that would truly make the difference. (By 2018, Apple would make history by exceeding $1 trillion in value as a company.)
By the 2000s, the Filipino diaspora had become a tidal wave. The Philippine economy experienced a whole decade of growth from 2004 to 2013, leading to the rise of a visible middle class.
OFWs were no longer distant planets, orbiting in space from the First World. Thanks to connections forged by text and the internet, remittances would become the lifeblood of the country.
Beginning with those balikbayan boxes — filled with the riches of another world — the families of the OFWs would next replenish the perfumes and designer purses, imported food and fashions that they had come to know and crave.
By the late ’90s, a growing internationalism dominated consumer tastes. Empires like Koalition Zoo, Sari-Sari, and Linea Italia department stores were collateral damage as the fortunes of behemoths SM Mall, Rustan’s, and Stores Specialists Inc. increased exponentially. SM advanced the concept of American-style malls that grouped hundreds of stores and fast-food outlets under one roof; while SSI scattered the world’s top brands across the city in free-standing boutiques. (Think not just United Colors of Benetton but also Zara of SSI, Gucci, Prada, Hermès.)
Top Filipino retailer Bench expanded and brought in brands such as Paul Smith, American Eagle, Aldo, Charles & Keith, and Korean brand Faceshop. Its Dimensione furniture shop brought in several brands like Fritz Hansen and Cappellinni.
In recent years Bench has pushed its "Love Local" campaign promoting a nationalistic mindset among shoppers.
Foreign retailers such as Mango arrived in 1999 had an astonishing 34 stores in 2015. Its success would attract other giants such as H&M in 2014 and, just in this year, furniture giant IKEA.
There was an explosion of reality TV in the 2000s — from Survivor and American Idol to our very own edition of Big Brother. But there was also the Korean Wave or hallyu that happened. There was Endless Love, followed by Sassy Girl and Winter Sonata, which had its very own tours, to Boys Over Flowers till the worldwide success of BTS. From American freaks to Asian hybrids, Filipinos embraced all things Korean.
Korea taught us the value of “soft culture” — the power to persuade not through armed might but through subtle invasion through TV and films, food, and fashion. One suspects it also made values such as love of country popular.
Books like Fashionable Filipina finally gave the terno its due and would become an important cultural milestone, culminating in the celebrity-swarmed annual “Ternocons” featuring Philippine designers who had also made good abroad, including the talented Lesley Mobo.
Budget airlines pushed not just international travel but a rediscovery of the country’s glories. Resorts throughout the islands blossomed such as in Siargao and Bohol, which both featured a more organic growth and a deeper awareness of nature and sustainable environments, both all-new concepts.
And yes, as the Department of Tourism slogan says, “It’s more fun in the Philippines.”
By 2015, the UN said that the permanent Filipino emigrant population had reached 5.3 million — while our own government said that it had actually numbered double or 10.2 million representing a staggering tenth of our total population. It signaled that the diaspora had become a significant part of Filipino culture.
It was not just a new economy with a brand-spanking-new middle class, it was a new value system that was both vocal and demanding. Filipinos were no longer the same creatures that stoically withstood a 20-year dictatorship, yearly floods, and typhoons nor the crushing brownouts. (New Yorkers, for example, had been known to riot after just a few minutes of darkness.)
More than just duty-free goods, or “branded” items, we wanted international standards of living: better roads, safer streets, fuller lives. When the “Tanim Bala” scandal of 2015 broke out, victimizing the OFW passenger, all hell broke loose.
OFWs, after all, brought in as much as $34 billion in 2018. It made the Philippines the fourth-highest recipient of inward remittances after India, China, and Mexico, according to the World Bank.
But there was a second phenomenon waiting in the wings: the BPO (Business Process Outsourcing) company or call center began to take center stage in the 2000s (although the first one ever was established in 1997). A new generation, working in a different time zone, became the first customers of the 24-hour store. Marketing specialists called their obsessions the ‘Three C’s” — for coffee, cigarettes, and (ulp!) condoms, auguring a new era of “free love.”
The total disposable incomes of both — the OFW and the BPO gnome — would create a housing boom like no other, with construction unable to keep up with demand, in particular, for the high-rise condo. Colliers Philippines data showed that as of the end of 2019, there were an estimated 130,000 condominium units across key business hubs in Metro Manila not only in Makati but also in the burgeoning enclaves of Fort Bonifacio (now known as BGC) and the reclaimed Bay Area around Roxas Boulevard.
Facebook would be established in 2004, primarily for Harvard students; YouTube, in 2005, ironically put together by three very bored PayPal employees. Its video-sharing service would attract two billion viewers at least once a month — Gangnam Style sensation Psy’s single 2012 video alone would attract one billion views. YouTube would change hands to Google for a dollar for every one of those views, or a cool $1 billion.
Remember the first camera phone of 2001? Well, when it was merged with the internet — and photos could be sent not just over email but through texts and other media — a sea change occurred. (A brief flirtation with “blogging” — now replaced by “vlogging” — was a sort of granddaddy to the social media experience.)
Instagram made all the difference. Wikipedia reports that while it launched in 2010, it attracted one million registered users in two months, 10 million in a year, and one billion as of June 2018. As of October 2015, over 40 billion photos had been uploaded.
Web-based communications would become even more evolved with Facebook Messenger (revamped from Facebook Chat in 2008), WhatsApp in 2009, and Viber in 2010, which allowed the exchange of photos, videos, and word files apart from text messages. To make things even more interesting, Snapchat introduced disappearing pictures in 2011 and Viber brought in “secret conversations” in 2017.
These cloaking apps may have put a slight dent in home-wrecking (marriage-busting) texts, which popped up if you happened to accidentally read your spouse’s screen uninvited — but they did not put an end to the Philippines’ fender benders and traffic mishaps due to SMS-ing.
In 2018, a total of 117,000 car crashes were recorded just in Metro Manila alone. Of course, said the Philippine National Police, nobody ever actually admitted to texting while driving — in the same way, a married man never admits to texting anyone else but his wife. The politely termed “human error” excuse amounted to 90 percent of the reported cases.
Not surprisingly, romance novels — once the chief entertainment of females suffered a massive decline as women turned to Twitter and Instagram, and yes, Keeping up with the Kardashians, allowing the founding of the sisters’ huge cosmetic and lingerie empires.
Filipinas were becoming an economic force on their own, leading the country in college graduates by up to five percentage points for more than a decade according to the National Statistics Board. She was most interested in business administration while her male counterparts enrolled in criminology and information technology (IT).
Shockingly, one out of seven women reported having been subjected to physical violence, according to PNP statistics between 2012 and 2021. That situation may soon be righted: as of September 2020, a third of the almost 14,000 elected officials were women, including 39 percent of the congresspersons, 35 percent of the mayors, and 23 percent of the police force.
By 2011, Nielsen Philippines said that the internet took over urban centers with over 43 percent of Filipinos gaining access. Of those, 67 percent admitted to visiting social networking sites.
Just five years later, fewer Filipinos are communicating via text messaging as most cellphone users in the country have switched to online chats and messenger apps, the Department of Information and Communications Technology said. There was a 40 percent drop in text messaging over the next three years, with the same percentage of mobile phone users shifting to online messaging by 2016.
By 2018, the Philippines topped the world in social media usage as 67 million people spent almost four hours a day on social media sites such as Facebook. The following year, it was named the biggest user of the internet in the world, becoming the longest-duration internet surfers, with each user spending an astounding 10 hours a day on various electronics, such as computers, smartphones, and smart TVs.
Political and social discourse not surprisingly underwent a massive upheaval with the monumental upsurge of Facebook, Twitter, and Instagram. It created a nation divided as accusations were made of troll farms and echo chambers, as well as algorithms that seemingly magnified issues, news, and statements.
As of 2020, Facebook claimed 2.8 billion monthly active users and ranked seventh in global internet usage. “FB” was the most downloaded mobile app of the 2010s.
The internet would also become a hunting ground for criminals, mimicking the dark dystopian worlds of The Walking Dead zombies and Hunger Games. “Hacking” would become a word in 2005, the same with “black hat” and “phishing,” which stood for villains and the machinations to separate one from one’s bank account passwords.
In 2016, the Bank of Bangladesh caper began with a seemingly harmless email sent to the Fed that contained malware and would become the country’s first billion-peso caper, a precursor to 2021’s ransomware of America’s energy and hospital networks. The arrival of cryptocurrencies has made this only more possible.
The COVID pandemic simply accelerated the shift from the real to the virtual even faster: from work-from-home offices to virtual entertainment in online gaming and Netflix.
Social distancing turned Philippine education into distance learning. However, the lack of internet infrastructure and online access forced public schools to turn to a method called modular learning, which required the massive publication (in the hundreds of millions) of learning modules. Private schools were able to shift to virtual classrooms through Google Classroom and Vibal’s Vsmart learning management system.
E-commerce finally took off with the wild success of Lazada, Shopee, and a whole slew of Viber-powered merchants for ube pandesal and sushi bake. (In response, Automated Teller Machines or ATMs are expected to give way to payment channels such as G-Cash.) Cryptocurrencies have become the easily imaginable future.
The 2020s have become an era — post-Avenger hunks, of course — of scantily dressed women with followers as plentiful as a small city and men with net worths even bigger than the European Union. (Nowadays, someone who’s down to their last $100 million is considered simply middle-class.) Big numbers continue to dominate in every pastime and auctions continue to help you keep count. (Incidentally, León Gallery’s stats show that while 40 percent of its bids are still done live, another 40 percent is by phone — mostly via mobile — and 20 percent through the internet.)
But there are glimmers of light up ahead.
One of the most arresting exhibitions of the last decade was one titled “The Inverted Telescope,” conceptualized by the artist Angel Shaw Velasco. It played with the concept of examining things and first seeing them upside down for a split-second before the brain righted them. In truth, in a sea of fake news, memes, and self-produced content, there will always be room for the curated experience created by professionals.
And once again, The Philippine STAR continues to make a successful transition, this time to the online world by providing exactly that. (At the moment, it has more followers, interestingly enough, than even the Department of Education, Meralco, and the University of the Philippines.) It’s no wonder, since its painstakingly written output, carefully photographed, edited, and vetted, makes all the difference in making us kinder, smarter, and more human in the decades ahead. Here’s to the next 35.
WATCH: Kapamilya stars sing ‘Andito Tayo Para Sa Isa’t Isa’
ABS-CBN released on Monday the lyrics video of “Andito Tayo Para Sa Isa’t Isa,” the theme song of its 2021 Christmas ID, featuring the voices of several Kapamilya superstars and artists.
The all-star recording includes Sharon Cuneta, Regine Velasquez, Vice Ganda, Sarah Geronimo, Ogie Alcasid, Piolo Pascual, Zsa Zsa Padilla, Martin Nievera, Gary Valenciano, KZ Tandingan, and Erik Santos.
The superstar pairing of Kathryn Bernardo and Daniel Padilla, as well as new-generation love teams Belle Mariano and Donny Pangilinan, and Andrea Brillantes and Seth Fedelin also lent their voices to the inspirational tune.
Pop performers Darren Espanto and Iñigo Pascual, plus the breakout P-pop boy group BGYO complete the lineup of singers of “Andito Tayo Para Sa Isa’t Isa.”
The song was written by Love Rose de Leon, Robert Labayen, and Thyro Alfaro, with music composed by Alfro and Xeric Tan. Its lyrics were translated to English by Ma. Lourdes Parawan.
The lyrics video of “Andito Tayo Para Sa Isa’t Isa” was created by ABS-CBN Creative Communication Management Division headed by Labayen, Johnny delos Santos, and ABS-CBN COO Cory Vidanes.
The tune is “a loving tribute to our everyday heroes, the people who continually give us hope, strength and inspiration to keep moving forward despite the challenges,” ABS-CBN said.
“The song tells the story of how the Filipinos are able to overcome life’s hardships by having faith in God and by working together in love.”
The premiere date of the official Christmas ID music video has yet to be announced.
“Andito Tayo Para Sa Isa’t Isa” (We are here for each other) is also the latest version of ABS-CBN’s campaign to continue being of service to Filipinos despite its franchise denial that forced shut its free-TV and radio broadcast.
“Andito Kami Para Sa ‘Yo” was launched in May, the anniversary month of Channel 2 signing off, to inform Kapamilya viewers of the alternative platforms where they can access ABS-CBN programs.
“Andito Kami Dahil Sa Inyo,” meanwhile, was the ABS-CBN station ID that marked the first anniversary of its franchise being denied by a congressional panel.
The annual Christmas IDs of ABS-CBN have become a pop culture phenomenon, with its tunes and themes becoming Christmas fixtures for Filipinos here and overseas.
ABS-CBN’s ‘Andito Tayo Para Sa Isa’t Isa’ Christmas ID
Ushering in the holiday season, ABS-CBN premiered on Friday its 2021 Christmas ID, “Andito Tayo Para Sa Isa’t Isa,” featuring stories of family, community, and faith.
As in past iterations of the seasonal music video, Kapamilya stars and personalities took part in communicating ABS-CBN’s “loving tribute to our everyday heroes, the people who continually give us hope, strength and inspiration to keep moving forward despite the challenges.”
“The song tells the story of how the Filipinos are able to overcome life’s hardships by having faith in God and by working together in love,” ABS-CBN said.
“Andito Tayo Para Sa Isa’t Isa” was written by Love Rose de Leon, Robert Labayen, and Thyro Alfaro, with music composed by Alfaro and Xeric Tan. Its lyrics were translated to English by Ma. Lourdes Parawan.
The annual Christmas IDs of ABS-CBN have become a pop culture phenomenon, with its tunes and themes becoming holiday staples for Filipinos here and overseas.
Notably, the 2009 offering “Bro, Ikaw Ang Star ng Pasko” has become an iconic tune for Yuletide season, while the 2013 song “Magkasama Tayo sa Kwento ng Pasko” became an anthem for recovery from the Yolanda devastation, with an updated version specifically recorded for fundraising efforts at the time.
“Fitness.Fashion” also scored a coup with the runway debut of fitness enthusiast and sports advocate Sen. Pia Cayetano. Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon-Gonzalez and Apples Aberin-Sadhwani, and Inquirer's own Tessa Prieto-Valdes and Leica Carpo, plus fresh talents are Danie Mendoza, Daisy and Eddie Mendoza, Martha Buckley, Yolly Ayson, Debbie Chan, Roselle Rebano, Bong Palma Gil, Mikee Chanco, Judy Araneta-Roxas, Betty Siy-Yap, Eduardo Lopez, Amor Roselle Herrera, Suzette Morelos, Margot Osmeña, Nestor Encinas, Randy Baron, Sergia Abueva, Purificacion Veloso, Petite Garcia, Javier Galvan, Ana Luisa Espinosa, David Ferro, Lorraine Nubar, Rachelle Gerodias, Masako Toribara, Josephine Roces Chavez, Johnny Torres, Candice Gotianuy, Augusto and Elizabeth Gan Go, Annabelle Luym, Amanda Luym, Mariter Klepp, Bunny Ludo, Julie Alegrado, Marissa Fernan, Jay Aldeguer, Joseph Gonzalez, Quinito Moras, Jayjay and Marilou Neri, Dean Diez, Joseph and Gloria Gaisano, Budjette Tan, Brandie Tan, Andre Quintos, Alma Junia, Eric Tamayo, Mike and Lea Famularcano, Rudy Aviles, Raymond Abao, Lucien Letaba, Orlando Magno, Vicente Paterno, Nena Ilusorio, Maribel Ongpin, Sari Cojuangco, Tessie Fajardo, Popsy Mendez-Aquino, Bella Ancheta, Sol Peña, Alice Sandejas, Ralph Peter Jentes, Mary Ann Ong, Rosalie Sipid, Violy Lim, Elena Lee, Rose Lim, Greta Go, Stefie Inocentes, Carmela Ongsiako, Terry Rosales, Cecile Ongsiako, Dely Ongsiako, Maridol Mabanta, Tessa Sierra, Juvy Yupangco, Sevy Santos, Gretchen del Rosario, Celuch Manahan, Robert Constantino and Helen Marte, Curtis Chin, Tati Licuanan, Greggy and Irene Marcos-Araneta, Gretchen Espina, Jay-ann Bautista, Ram Chavez, Daryl Celis, Kid Camaya, Warren Antig, Penelope Matanguihan, Toffer Rei Tragico, Sue Ellen Cubing, Robby Navarro, Mae Flores, Jeni Rawolle, Joselindo Pimpino Jr., Carol Leus, Meryl David, Walton Zerrudo, Sherwin Marquez, Regene Ong, Vren Villaflor, Elliot Andal, Bev Ejercito, Drizzle Muñiz, Dio Paolo, Laarni Lozada, Bugoy Drilon, Miguel Mendoza, Zhel Garcia, Van Roxas, Cris Pastor, Sen Nichols, Robi Domingo, Chino Lui Pio, Bianca Roque, Monica Yncierto, Tristan Jovellana, Marilen Faustino-Montenegro, Aissa Gonzalez, Philip Nadela, Amy Nobleza, Angelo Garcia, Aubrey Caraan, Risie Mayo, Cristina De Leon, Rosanna Aranaz, Princess Violago, Danielle Lee, Paui Peña, Iana Bantug, Nico Ibaviosa, Borgy Hermida, Simon Atkins, Jai Reyes, Karen Pamintuan, Schinina Juban, Miguel Escueta, Carlo Alvarez, Marco Protacio, Amparito Lhuillier, Teresin Mendezona, Jeremy Huang, Elvira Luym, Margie Lhuillier, Mike Rama, Tining Martinez, Annette Osmeña, Franz Fernan, Mani Lynn Osmeña, Meg Eteve, Rose Hennessey, Kathy Tesoro, Javi Sala, Junggie Canedo, Fiona King, Christina Garcia Codilla, Danessa Onglatco, Enrison Benedicto, Bea Villegas, Cybill Gayatin, LJ Moreno Alapag, Mau Marcelo, Jao Mapa, Jommy Teotico, Marion dela Cruz, Manuel Chua, JC Tiuseco, Rob Sy, Charisse Yacapin, Cris Cartagenas, Zita Ortiga, Kaye Alipio, Marlon Carmen, John Lopez, Niña Ortiz, Emerson Dino, Chev Macias, German Moreno, Sharon Cuneta, Jackie Lou Blanco, Bing Loyzaga, Lani Mercado, Zsa-Zsa Padilla, Gretchen Barretto, Dawn Zulueta, Princess Punzalan, Maricel Laxa, Mariz, Jean Garcia, Sharmaine Arnaiz, Rachel Alejandro, Manilyn Reynes, Princess Revilla, Rachel Anne Wolfe, Jam Morales, Raymond Lauchengco, Richard Reynoso, Illac Diaz, Chad Borja, John Nite, The Rainmakers, Sunshine Cruz, Sheryl Cruz, Ike Lozada, Karina Ramos, Cristina Gonzales, That's Entertainment barkada, Kris Aquino, Ana Gonzales, Mutya Crisostomo, Alicia Mayer, Caloy Garcia, Arlene Muhlach, Ogie Alcasid, Francis Magalona, Janno Gibbs, Long Meija, Keempee de Leon, RS Francisco, Chikiting Patrol Kids, APO Hiking Society, Tito Sotto, Vic Sotto, Joey de Leon, Ruffa Gutierrez, Edna Diaz, Boots Anson-Roa, Toni Rose Gayda, Charo Santos-Concio, Loren Legarda, Cherie Gil, Lorna Tolentino, Nora Aunor, Vilma Santos, Aurora Salve, Robin Padilla, Lilibeth Ranillo, Maritess Gutierrez, Sandy Andolong, Alma Moreno, Chiqui Hollman, Dina Bonnevie, Pilita Corrales, Snooky Serna, Pops Fernandez, Maricel Soriano, Aiko Melendez, Donna Cruz, Vina Morales, Carmina Villarroel, Charlene Gonzalez, Mikee Cojuangco, Julie Vega, Janice de Belen, Jaclyn Jose, Christine Jacob, Karla Estrada, Amy Perez, Regine Velasquez, Jay Manalo, Jograd de la Torre, Roderick Paulate, Ronnie Ricketts, Aga Muhlach, Cesar Montano, Mari Kaimo, Edu Manzano, Romnick Sarmenta, Tirso Cruz III, Edgar Mortiz, Monsour del Rosario, Miguel Rodriguez, Orly Mercado, Rico J. 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Avila, Racy Oliva, Daid Sophia, Vin Diamante, Mary Joy Santiago, Maiko Ortaliz, Hector Armani, Inigo Arce, Drew Sunga, Jennifer del Rosario, Calvin Moncler, Terrell Montemayor, Armina Alegre, Merab Soriano, Hanya Tan, Joharah Alonzo, Mark Dionisio, Trixie Escosis, Erish Esguerra, Dwight Josue, Andy Celestial, Shey Cariño, Rhyza Gayle Litaoen, Ghion Layug, Mat Realizan, Merriella Ferreras, Hanna Leander, Michelle Salao, Rakim Santos, Jomar Yee, Elijah Canlas, Kyle Velino, Althea Ruedas, JB Mendoza, Sofie Jewel, Caira Lee, MJ Ordillano, Bey, Timmy Albert, Xandra Bonifacio, Gabriel Obispo, Jhana Villarin, Anne Alvienne, Sebastian Bautista, Tess Dumpit, Rob Solo, Jim Amen, Lyza Jane Pascual, Heaven Peralejo, Patrick Roxas, Derick Lauchengco, Adrian Dionisio, Salome Salvi, Nicco Manalo, KL Socobos, Miguel Gonzalez, John Regana, Kean Parale, Laurence Matias, Wayne Gutierrez, Tatin Castillon, Alas Ruanto, Angelo Calucin, Gerald Monton, Charlie Tumaliuan, Grey Ramos, Aerone Mendoza, Rex Baculfo, Ashantie Bogay, Hurry Up Tingson, Gboy Pablo, JD Aguas, Kobe Valte, Chester Grecia, Marc Reinyil, Eisel Serrano, James Vasquez, Jhon Mark Marcia, Mhack Morales, Conan King, Ara Doria, Vern Kaye, JD Axie, Jabo Allstar, Kyosuke Guinto, Annika Bartolome, Remie Escote, Jody Modo, Chloey Largado, MJ Abellera, Rain Luna, Lester Llansang, Annikaa Co, Anna de Leon, John Matthew Uy, Chloe Mendoza, Zsara Tiblani, Jkie Plantilla, Jenn Rosa, AJ Natucatac, Albie Casiño, Sahara Bernales, Justin Alfonso, Jeff Dominic, Dani Zee, Cathy Macalalad, Rosel Ros, Kert Montante and featuring The Company, VIP Dancers, X-People, SOP Dancers, The Manoeuvres, Streetboys, Abztract Dancers, Kids at Work, UMD, Male AttraXion, E-Male Dancers, WEA Dancers, Addlib, Philippine Island Assassin, SexBomb Girls and Junior New System
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