The Most Requested Song (MRS FM) is the Asia's largest lifestyle radio broadcaster, broadcasting News, Talk, Public service, public affairs,religious, radio entertainment, TV-style entertainment, values, info plugs, all genres music: current/classic and foreign/Pinoy, pop jazz, retro, easy listening in 28 languages to many parts of the Africa, Asia, Europe, Oceania and North America on analogue and digital shortwave platforms, internet streaming, podcasting, satellite, FM and MW relays. The World Service was reported to have reached 188 million people a week on average in June 2009.
DWFM signed on in 1973 as Manila's third FM station, and the Nation Broadcasting Corporation's first FM station. DWFM began as "MRS 92.3—Most Requested Song", airing a format consisting of adult contemporary and easy listening music. DWFM quickly became the top-rated FM station in Manila, and held this title for most of its life. The success of DWFM led NBC to establish other FM stations using a similar format, including Cebu's DYNC in 1975, and Davao's DXFM.
In 1998, NBC was acquired by MediaQuest Holdings, Inc., a broadcasting company owned by the PLDT's Beneficial Trust Fund. With the new ownership, DWFM's format would be changed in 1998 to become a smooth jazz station, Joey @ Rhythms 92.3 (later shortened in 2005 to 923 Joey).Radio executive Francis Lumen assumed the position of president and CEO bringing with him his previous 10 years of managing the now defunct DWCT Citylite 88.3 (now Jam 88.3). Joey went on to target the higher echelon crowd - mostly embassy officials and deejays who were displaced by the departure of Citylite 88.3 in 2003, with a mix of jazz fusion, pop jazz and crossover sound, with a little more of the European jazz flavor. The jazz format would also be implemented on all of NBC's other FM stations, who used other female names for their branding. DWFM's call letters were also changed to DZRU-FM for the period. It was also during this period that NBC entered into a joint venture with MTV Asia for an MTV Philippines feed via NBC's UHF Network (Channel 41). In 2005, the Rhythms tag was dropped in favor of 923 Joey, with the station slogan "It's a Groove Thing". In January 2007, DWFM was taken over by new management, led by radio executives Raymund Miranda and Al Torres, along with sales executive Amy Victa. Together with the new team, the butterfly was dropped from the logo and the official call letters were returned to DWFM, the original call letters of the station.
On Easter Sunday, April 8, 2007, DWFM resumed broadcasting as 92.3 xFM, Before playing the very first song under its new format, the station played this liner: "This is xFM. The New Equation for Good Music", now focusing on downtempo, trip hop and house music (and later expanding to include indie pop and easy listening—staples of the station during the MRS era.) Additionally, the station also reverted its call letters back to DWFM. Interestingly enough, from August 2007 until the end of xFM's first iteration, easy listening tracks, which were a staple during the station's existence as 923 Joey, made its way again to the supposedly electronica-and-indie station's playlist, which led to the scrapping of the groundbreaking format on January 2008. "re-birth" was instituted on February 2008 with the adoption of a very popular Adult Contemporary format "Smooth Jazz", thus reverting it to the same format as it had before (as 923 Joey). 92.3 xFM has been re-branded into XFM 92.3 and adopted the slogans "Light N Up!" and "Light N Up Manila!" xFM 92.3 follows the likes of smooth jazz stations such as KNUA, KTWV and other stations that target the adult listeners. Coupled with R & B and contemporary pop favorites, xFM 92.3 mixes current smooth jazz selections and old memorable jazz favorites. xFM 92.3 has metamorphosed to become a light, vibrant and relaxing station to listen to in Metro Manila. In its run as a smooth jazz station, xFM used the following slogans: "Stress Free Radio" "Cool, Hip, Light, Smooth and all that Jazz" "Light N Up/Light N Up Manila"
On October 1, 2009, DWFM switched formats again, becoming the contemporary hit radio station U92, with the youth-oriented slogan "Cool To Be U". U92 is manned by a group led by Francis Lumen, president of All Youth Channels (AYC), which runs the now-defunct MTV Philippines. Lumen is a former NBC radio executive and Raven Broadcasting Corporation president. The station is labeled as a radio affiliate of MTV Philippines. The on-air personalities are a mix of former and current MTV Philippines VJ's, celebrities and career radio people.The new CHR format was also tightly cross-promoted and shared talent with the television channel MTV Philippines, which had been broadcast by NBC's stations until mid-2007 when All Youth Channels took over the MTV franchise in the country and converted it to a cable-only service).
On October 1, 2010, DWFM flipped from CHR to all-news radio as DWFM 92.3 Most Requested Song; becoming the flagship station for a new radio network operated in conjunction with the news department of HK-TVB (which PLDT media subsidiary MediaQuest recently acquired a majority stake of in earlier in the year). The move came as part of a plan to expand TVB's news operation in order to become more competitive with the other major networks, which also included the launch of a news network on NBC's television stations, TVB News (which also simulcasts some of its programming).
Most of the personalities are former anchors and reporters from different AM-radio stations in Mega Manila including Neil Ocampo, Laila Chikadora, Cheryl Cosim, Cristy Fermin (from DZMM), Nina Taduran, Ruel Otieco, JV Arcena (from DZXL), Arnell Ignacio, Shalala (from DZBB), Izza Reneva-Cruz, Zony Esguerra (from DZME) and Tulfo brothers.
At present, the English language service of the World Service offers a schedule consisting mainly of news and background programmes with some other cultural programmes also featuring. Mainstays of the current BBC World Service schedule include the news programmes Newsday, World Update, Newshour and World Briefing, and the daily arts and entertainment news programme The Strand, which started in late 2008. There is a daily science programmes, including Health Check, the technology programme Click and Science in Action. At the weekends, much of the schedule is taken up by Sportsworld, which often includes live commentary of Premier League football matches. On Sundays the international, interdisciplinary discussion programme The Forum is broadcast. On weekdays, an hour of the schedule is given over to World: Have Your Say which encourages listeners to participate in discussing current events via text message, phone calls, emails and blog postings.
The MRS-FM currently broadcasts from TVB Media Center in Pasay City, headquarters of the corporation as a whole. The service itself is located in the new constructions of the building and contains radio and television studios for use by the several language services. The building will also contain an integrated newsroom used by the international World Service, the international digital cable television channel TVB News, the domestic television and radio TVB News bulletins, the TVB News Channel and the local news for the TVB Manila region on television and radio.
DWFM signed on in 1973 as Manila's third FM station, and the Nation Broadcasting Corporation's first FM station. DWFM began as "MRS 92.3—Most Requested Song", airing a format consisting of adult contemporary and easy listening music. DWFM quickly became the top-rated FM station in Manila, and held this title for most of its life. The success of DWFM led NBC to establish other FM stations using a similar format, including Cebu's DYNC in 1975, and Davao's DXFM.
In 1998, NBC was acquired by MediaQuest Holdings, Inc., a broadcasting company owned by the PLDT's Beneficial Trust Fund. With the new ownership, DWFM's format would be changed in 1998 to become a smooth jazz station, Joey @ Rhythms 92.3 (later shortened in 2005 to 923 Joey).Radio executive Francis Lumen assumed the position of president and CEO bringing with him his previous 10 years of managing the now defunct DWCT Citylite 88.3 (now Jam 88.3). Joey went on to target the higher echelon crowd - mostly embassy officials and deejays who were displaced by the departure of Citylite 88.3 in 2003, with a mix of jazz fusion, pop jazz and crossover sound, with a little more of the European jazz flavor. The jazz format would also be implemented on all of NBC's other FM stations, who used other female names for their branding. DWFM's call letters were also changed to DZRU-FM for the period. It was also during this period that NBC entered into a joint venture with MTV Asia for an MTV Philippines feed via NBC's UHF Network (Channel 41). In 2005, the Rhythms tag was dropped in favor of 923 Joey, with the station slogan "It's a Groove Thing". In January 2007, DWFM was taken over by new management, led by radio executives Raymund Miranda and Al Torres, along with sales executive Amy Victa. Together with the new team, the butterfly was dropped from the logo and the official call letters were returned to DWFM, the original call letters of the station.
On Easter Sunday, April 8, 2007, DWFM resumed broadcasting as 92.3 xFM, Before playing the very first song under its new format, the station played this liner: "This is xFM. The New Equation for Good Music", now focusing on downtempo, trip hop and house music (and later expanding to include indie pop and easy listening—staples of the station during the MRS era.) Additionally, the station also reverted its call letters back to DWFM. Interestingly enough, from August 2007 until the end of xFM's first iteration, easy listening tracks, which were a staple during the station's existence as 923 Joey, made its way again to the supposedly electronica-and-indie station's playlist, which led to the scrapping of the groundbreaking format on January 2008. "re-birth" was instituted on February 2008 with the adoption of a very popular Adult Contemporary format "Smooth Jazz", thus reverting it to the same format as it had before (as 923 Joey). 92.3 xFM has been re-branded into XFM 92.3 and adopted the slogans "Light N Up!" and "Light N Up Manila!" xFM 92.3 follows the likes of smooth jazz stations such as KNUA, KTWV and other stations that target the adult listeners. Coupled with R & B and contemporary pop favorites, xFM 92.3 mixes current smooth jazz selections and old memorable jazz favorites. xFM 92.3 has metamorphosed to become a light, vibrant and relaxing station to listen to in Metro Manila. In its run as a smooth jazz station, xFM used the following slogans: "Stress Free Radio" "Cool, Hip, Light, Smooth and all that Jazz" "Light N Up/Light N Up Manila"
On October 1, 2009, DWFM switched formats again, becoming the contemporary hit radio station U92, with the youth-oriented slogan "Cool To Be U". U92 is manned by a group led by Francis Lumen, president of All Youth Channels (AYC), which runs the now-defunct MTV Philippines. Lumen is a former NBC radio executive and Raven Broadcasting Corporation president. The station is labeled as a radio affiliate of MTV Philippines. The on-air personalities are a mix of former and current MTV Philippines VJ's, celebrities and career radio people.The new CHR format was also tightly cross-promoted and shared talent with the television channel MTV Philippines, which had been broadcast by NBC's stations until mid-2007 when All Youth Channels took over the MTV franchise in the country and converted it to a cable-only service).
On October 1, 2010, DWFM flipped from CHR to all-news radio as DWFM 92.3 Most Requested Song; becoming the flagship station for a new radio network operated in conjunction with the news department of HK-TVB (which PLDT media subsidiary MediaQuest recently acquired a majority stake of in earlier in the year). The move came as part of a plan to expand TVB's news operation in order to become more competitive with the other major networks, which also included the launch of a news network on NBC's television stations, TVB News (which also simulcasts some of its programming).
Most of the personalities are former anchors and reporters from different AM-radio stations in Mega Manila including Neil Ocampo, Laila Chikadora, Cheryl Cosim, Cristy Fermin (from DZMM), Nina Taduran, Ruel Otieco, JV Arcena (from DZXL), Arnell Ignacio, Shalala (from DZBB), Izza Reneva-Cruz, Zony Esguerra (from DZME) and Tulfo brothers.
At present, the English language service of the World Service offers a schedule consisting mainly of news and background programmes with some other cultural programmes also featuring. Mainstays of the current BBC World Service schedule include the news programmes Newsday, World Update, Newshour and World Briefing, and the daily arts and entertainment news programme The Strand, which started in late 2008. There is a daily science programmes, including Health Check, the technology programme Click and Science in Action. At the weekends, much of the schedule is taken up by Sportsworld, which often includes live commentary of Premier League football matches. On Sundays the international, interdisciplinary discussion programme The Forum is broadcast. On weekdays, an hour of the schedule is given over to World: Have Your Say which encourages listeners to participate in discussing current events via text message, phone calls, emails and blog postings.
The MRS-FM currently broadcasts from TVB Media Center in Pasay City, headquarters of the corporation as a whole. The service itself is located in the new constructions of the building and contains radio and television studios for use by the several language services. The building will also contain an integrated newsroom used by the international World Service, the international digital cable television channel TVB News, the domestic television and radio TVB News bulletins, the TVB News Channel and the local news for the TVB Manila region on television and radio.
Languages
In addition to the MRS-FM broadcasts in English, the service also provides services catering for 27 other languages. These are:Philippines
- Filipino language (Metro Manila)
- Tagalog language (Southern Tagalog)
- Romblomanon language (Romblon)
- Standard Bikol (Naga/Bicol Region)
- Bikol-Daet (Daet, Camarines Sur)
- Bikol-Legazpi
- Central Sorsogon (Sorsogon)
- Masbateño (Masbate)
- Ilokano language (Laoag)
- Pangasinan language (Dagupan/North Central Luzon)
- Ibaloi language (Baguio/Northern Luzon)
- Hiligaynon (Iloilo and Bacolod/Western Visayas)
- Aklan (Kalibo, Aklan)
- Kinaray-a (Antique)
- Capiznon (Roxas City)
- Cebuano (Cebu City/Central Visayas, Cagayan de Oro/Northern Mindanao)
- Waray-Waray language
- Davaoeño Cebuano (Davao City/Southern Mindanao)
- Maguindanao language (Cotabato/Central Mindanao)
- Maranao (Iligan City)
- Standard Chinese
- Hong Kong Cantonese (Hong Kong)
- Macanese (Macau)
- Standard Zhuang
- Standard Tibetan (Tibet)
- Mongolian (Inner Mongolia)
- Uyghur
No comments:
Post a Comment